30 Useful Vocabulary for Product Marketing Interviews

The following terms are specifically relevant to product marketing in the tech industry. These additions aim to bridge the gap between product management, software engineering, and marketing, offering a comprehensive toolkit for tech industry professionals.

Take a look at these terms before your interview — you got this!

• A/B Testing: Comparing two versions of a webpage or app to see which one performs better.
• Buyer Persona: A detailed description of someone who represents your target audience.
• Content Marketing: A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
• Conversion Rate Optimization (CRO): The process of increasing the percentage of users who perform a desired action on a website.
• Go-to-Market Strategy (GTM): An action plan that specifies how a company will reach target customers and achieve competitive advantage.
• Lead Generation: The initiation of consumer interest or inquiry into products or services of a business.
• Market Segmentation: The process of dividing a target market into approachable groups.
• Positioning: The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.
• Product Lifecycle Management (PLM): The process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal.
• Return on Investment (ROI): A measure used to evaluate the efficiency of an investment.
• Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
• Target Market: A specific group of potential customers at which a product or service is aimed.
• User Engagement: The extent to which users interact with a product or service.
• Value Proposition: An innovation, service, or feature intended to make a company or product attractive to customers.
• Brand Equity: The value a brand adds to a product or service, reflected in how consumers think, feel, and act with respect to the brand.
• Customer Acquisition Cost (CAC): The total cost of acquiring a new customer, including all aspects of marketing and sales.
• Data-driven Marketing: Marketing strategies and processes built on insights pulled from the analysis of big data, collected through consumer interactions and engagements.
• Engagement Metrics: Measures that track how actively involved with your content your audience is, often used as an indicator of your content's success.
• Funnel Conversion Rates: The percentages of people who complete each step of the marketing or sales funnel, from awareness to action.
• Influencer Marketing: A form of social media marketing involving endorsements and product placement from influencers, people and organizations who possess an expert level of knowledge or social influence in their field.
• Lifetime Value (LTV): The total worth to a business of a customer over the whole period of their relationship.
• Omnichannel Marketing: A multichannel approach to sales that seeks to provide the customer with a seamless shopping experience, whether they are shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
• Personalization: The process of tailoring a service or product to accommodate specific individuals, sometimes tied to groups or segments of individuals.
• Retention Rate: The percentage of customers you retain compared to the number you had at the start of your period, not counting new customers.
• Search Engine Marketing (SEM): A form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
• Social Media Metrics: The use of data to gauge the impact of social media activity on a company’s revenue.
• User Experience (UX) Design: The process of creating products that provide meaningful and relevant experiences to users.
• Viral Marketing: A business strategy that uses existing social networks to promote a product.
• Web Analytics: The measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.

By integrating these product marketing terms with the earlier focus on product management and software engineering vocabulary, your interviews and résumés can reflect a broad and nuanced understanding of the tech industry.

Good luck with your interview!